BRAND PARTNERSHIP
WINNABLE integrates mind sports IP, live event operations, media rights, and consent-based data into campaigns designed around clear business objectives.
Explore each collaboration’s objective, operating scope and published evidence.
IRE KOREA · Partner
2026.09.27 SUN · High Kicker, Dangsan, Seoul
Recurring monthly exposure and on-site brand experience
Recorded as a monthly campaign partnership in the published project portfolio. Quantitative marketing outcomes are not published for this case.
Evidence basis: Published project record · IRE KOREA CAMPAIGN
JACKPUB · Partner
2026.09.05 SAT · JackPub Stadium, Songpa, Seoul
An invitation-based circuit at one venue
The official poster specifies a 60-entry format. This is not an actual attendance or completion figure; separate results are not published here.
Poster-announced GTD · KRW 15,000,000
GTD is the announced guarantee, not sponsorship revenue or a marketing outcome.
Evidence basis: Official poster and published project record
K-STAR CLUB · Co-host
2025.10.24 FRI · MJ Hold'em Stadium, Myeongji, Busan
Large-scale series operations under a tournament rulebook
The figures below are this event’s recorded results, not forecasts or guaranteed outcomes for another campaign.
Evidence basis: WINNABLE Result Report REV03 · 2026.08.01
PROOF
Modeled average attention time
228MIN
Modeled estimate — detailed measurement criteria are provided with the proposal.
MANAGED EVENT PORTFOLIO
₩1.95B
KRW 1,949,500,000
Aggregate event funds administered, executed and reconciled by WINNABLE; not WINNABLE revenue or proprietary capital. · DATA AS OF AUG 1, 2026
Completed events
26events
Confirmed pipeline 27 · Confirmed upcoming operations — not completed events.
Four proprietary events built the operating system. The 53-event agency portfolio comprises 26 completed and 27 confirmed operations.
OFFICIAL PARTNERS
As of 2026.10.02 · confirmed by WINNABLE
MAIN MARKETING PARTNERS · 7
SPONSORS · TO DATE · 16
PARTNERSHIP BUDGET GUIDE
Each campaign is scoped around objectives, rights, operating scale, and media requirements. The figures below are starting points for initial planning.
01
from KRW 20M
Fits when you need
Turn on-site participation into consent-based customer relationships.
Core deliverables
02
from KRW 30M
Fits when you need
Move beyond logo exposure with experiences built to be tried, shared, and remembered.
Core deliverables
03
from KRW 50M
Fits when you need
Connect event naming, venue presence, livestream integration, and content distribution in one campaign.
Core deliverables
SEASON & CIRCUIT PARTNERSHIPS
Multi-event and season-level programs are scoped individually around brand objectives, rights, and media plans.
Budgets around KRW 10M run as PILOT ACTIVATION — see the simulator below.
THREE SOLUTIONS
| Solution | 01Title Sponsorship | 02Lead & Performance | 03On-Site Brand Experience |
|---|---|---|---|
| Primary purpose | Brand salience · live reach | Verified leads · conversion | Product trial · on-site action |
| Key rights | Naming exclusivity · Venue branding · Broadcast graphics · Live media rights | Consent-based database · QR · NFC touchpoints · Participation missions · Performance report | Pop-up · trial zone · Product trial · Sampling · Category exclusivity |
| Recommended KPI | Brand salienceShare of attentionLive media reach | Verified leadsModeled CPAConversion rate | Product trialsOn-site engagementContent moments |
| Best fit | Campaigns building brand salience and category leadership | Performance campaigns focused on leads and follow-on conversion | Campaigns needing product trial, sampling and VIP engagement |
| Recommended budget | KRW 50,000,000 and up · simulator basis | KRW 20,000,000 and up · simulator basis | KRW 30,000,000 and up · simulator basis |
| Deliverables | Title rights package · Venue branding · Broadcast graphics · Campaign report | Lead funnel · Consent data · QR · NFC activation · Performance report | Experience zone · Sampling operation · Content moments · On-site report |
01
02
03
PARTNERSHIP BLUEPRINT
Partner objectives connect to floor experience, content, participant action and reporting. Proposal-stage numbers are modeled estimates; final terms follow contract and operational review.
ATTENTION
Repeated brand experience across tables, stage, queues and spectatorship.
ACTION
Experiences, missions, inquiries and follow-up touchpoints mapped to objectives.
CONTENT
Live, short-form, highlights and champion stories produced for reuse.
REPORTING
Evidence, KPIs, issues and next recommendations in one report.
OWNABLE INVENTORY
From table felt to VIP zones, review exposure, interaction and package inclusion for every asset.
CAMPAIGN SIMULATOR · MODELED ESTIMATE
Adjust campaign type, budget and audience to model engaged time, verified-lead range, CPA range and the recommended package.
Modeled estimate
Modeled estimate · rangeCPA is calculated on the performance budget, not the total.
Recommended package
Title Core — name, venue & broadcast
Primary objective
Brand salience & live reach
Budget and target are balanced for a practical mix of reach, engaged time and verified leads.
Measurement scope for this type — finalized in the proposal
Modeled on-site brand contact timeModeled broadcast & content reachBrand-rights asset countOn-screen placementsContent deliverablesModeled CPM · CPVShare of attention
PROPOSAL
Share your objective, budget and timeline. WINNABLE will structure the right package and execution model.
MARKET SCALE
The figures below are planning estimates combining public material with WINNABLE’s internal research. They are not official or audited statistics; scope and methodology are rechecked for each proposal.
Internal planning model · not official statistics
Venues by region (est.)
THE GAP & OPPORTUNITY
Crackdown on illegal seat vouchers
Entry-fee-to-prize structures are regulated under Tourism Promotion Act §26-2.
Need for scalable venues
In WINNABLE’s internal sample, many venues were in the 20–30-table range. Large events require separate capacity and staffing verification.
A verifiable brand environment
Documenting operating standards, rights and reporting in advance can reduce uncertainty in sponsor review.
SPONSORSHIP PRE-FUNDING
The old tournament model
Regulated under §26-2 (entry fee = prize)
The WINNABLE model
Separated funding — structurally enforced by the six non-negotiables
Corporate sponsorship precedents (public)
bithumb (Crypto Exchange) · HANGAME (NHN Corp.) · WPL (Netmarble)
These are public industry references only. Contract value, rights and duration vary, and are not counted as WINNABLE performance.
BENCHMARK · JAPAN
Japan — benchmark
Korea — current landscape
Source: WINNABLE internal planning model (Aug 2026) — unaudited estimates combining public material and internal samples. For legal standards, the linked official Korean statute and ministry guideline prevail.