BRAND PARTNERSHIP
WINNABLE integrates mind sports IP, live event operations, media rights, and consent-based data into campaigns designed around clear business objectives.
PROOF
Average attention time
228MIN
Modeled estimate — detailed measurement criteria are provided with the proposal.
MANAGED EVENT PORTFOLIO
KRW 1.9495B
Aggregate event funds administered, executed and reconciled by WINNABLE; not WINNABLE revenue or proprietary capital. · DATA AS OF AUG 1, 2026
Completed events
26events
Confirmed pipeline 27 · Confirmed upcoming operations — not completed events.
Four proprietary events built the operating system. A 53-event agency portfolio is taking it across brands and venues.
OFFICIAL PARTNERS
As of 2026.08 · list provided by WINNABLE
MAIN MARKETING PARTNERS · 7
SPONSORS · TO DATE · 16
MARKET SCALE
Since the pandemic, hold’em has spread nationwide as everyday entertainment. It is now an always-on industry, not an occasional event.
Venues by region (est.)
THE GAP & OPPORTUNITY
Crackdown on illegal seat vouchers
Entry-fee-to-prize structures are regulated under Tourism Promotion Act §26-2.
Small-venue ceiling
Most venues run 20–30 tables, leaving few bases capable of hosting large-scale events.
Low brand trust
Opacity and integrity concerns keep sponsors away.
SPONSORSHIP PRE-FUNDING
The old tournament model
Regulated under §26-2 (entry fee = prize)
The WINNABLE model
Separated funding — structurally enforced by the six non-negotiables
Corporate sponsorship precedents (public)
bithumb (Crypto Exchange) · HANGAME (NHN Corp.) · WPL (Netmarble)
KRW 1B+ in cumulative sponsorship — major Korean corporations already sponsor hold’em.
BENCHMARK · JAPAN
Japan — benchmark
Korea — current landscape
Source: WINNABLE IR deck (2026) · NAVER Market Place Research · Korean Gambling Market Comparison, Tournament Market Growth Models (2025) — market estimates
PARTNERSHIP BLUEPRINT
Partner objectives connect to floor experience, content, participant action and reporting. Proposal-stage numbers are modeled estimates; final terms follow contract and operational review.
ATTENTION
Repeated brand experience across tables, stage, queues and spectatorship.
ACTION
Experiences, missions, inquiries and follow-up touchpoints mapped to objectives.
CONTENT
Live, short-form, highlights and champion stories produced for reuse.
REPORTING
Evidence, KPIs, issues and next recommendations in one report.
Partnership cases
IRE KOREA · Partner
WINNABLE CIRCUIT · ENTER THE CIRCUIT
2026.09.27 SUN · High Kicker, Dangsan, Seoul
A monthly brand campaign spanning the circuit main stage and DR-Championship.
View case details →
JACKPUB · Co-host
JACKPUB × WINNABLE CIRCUIT
2026.09.05 SAT · JackPub Stadium, Songpa, Seoul
A co-hosted circuit with a venue brand — 60 entries at JackPub Stadium and KRW 15M total guarantee.
View case details →
K-STAR CLUB · Co-host
THE VORTEX SERIES IN BUSAN
2025.10.24 FRI · MJ Hold'em Stadium, Myeongji, Busan
A co-hosted series — kick-off plus a two-day main event, KRW 130M total guarantee.
View case details →
THREE SOLUTIONS
| Solution | 01Title Sponsorship | 02Lead & Performance | 03On-Site Brand Experience |
|---|---|---|---|
| Primary purpose | Brand salience · live reach | Verified leads · conversion | Product trial · on-site action |
| Key rights | Naming exclusivity · Venue branding · Broadcast graphics · Live media rights | Consent-based database · QR · NFC touchpoints · Participation missions · Performance report | Pop-up · trial zone · Product trial · Sampling · Category exclusivity |
| Recommended KPI | Brand salienceShare of attentionLive media reach | Verified leadsModeled CPAConversion rate | Product trialsOn-site engagementContent moments |
| Best fit | Campaigns building brand salience and category leadership | Performance campaigns focused on leads and follow-on conversion | Campaigns needing product trial, sampling and VIP engagement |
| Recommended budget | KRW 50,000,000 and up · simulator basis | KRW 20,000,000 and up · simulator basis | KRW 30,000,000 and up · simulator basis |
| Deliverables | Title rights package · Venue branding · Broadcast graphics · Campaign report | Lead funnel · Consent data · QR · NFC activation · Performance report | Experience zone · Sampling operation · Content moments · On-site report |
01
02
03
PARTNERSHIP BUDGET GUIDE
Each campaign is scoped around objectives, rights, operating scale, and media requirements. The figures below are starting points for initial planning.
01
from KRW 20M
Fits when you need
Turn on-site participation into consent-based customer relationships.
Core deliverables
02
from KRW 30M
Fits when you need
Move beyond logo exposure with experiences built to be tried, shared, and remembered.
Core deliverables
03
from KRW 50M
Fits when you need
Connect event naming, venue presence, livestream integration, and content distribution in one campaign.
Core deliverables
SEASON & CIRCUIT PARTNERSHIPS
Multi-event and season-level programs are scoped individually around brand objectives, rights, and media plans.
Budgets around KRW 10M run as PILOT ACTIVATION — see the simulator below.
CAMPAIGN SIMULATOR · MODELED ESTIMATE
Adjust campaign type, budget and audience to model engaged time, verified-lead range, CPA range and the recommended package.
Modeled estimate
Modeled estimate · rangeCPA is calculated on the performance budget, not the total.
Recommended package
Title Core — name, venue & broadcast
Primary objective
Brand salience & live reach
Budget and target are balanced for a practical mix of reach, engaged time and verified leads.
Measurement scope for this type — finalized in the proposal
Modeled on-site brand contact timeModeled broadcast & content reachBrand-rights asset countOn-screen placementsContent deliverablesModeled CPM · CPVShare of attention
OWNABLE INVENTORY
From table felt to VIP zones, review exposure, interaction and package inclusion for every asset.
PROPOSAL
Share your objective, budget and timeline. WINNABLE will structure the right package and execution model.