WINNABLE
WINNABLE / ABOUT
DO WHATEVER IT TAKES TO WIN.
WINNABLE is a Korea-based mind sports event and sports marketing platform. We translate operating systems proven in proprietary events into repeatable solutions for franchises, venues, media partners, and brands.
Built in the field. Scaled through systems.
No entry feeNo add-ons, no re-buy-insNo chip cash-outNo seat-ticket tradingNo cash-value point conversionNo player-to-player monetary gain or lossAll operating standards →
STRATEGY · OPERATIONS · CONTENT · REPORTING
More than an event producer — an operating partner that designs what comes next.
BRAND PRINCIPLES
Build trust. Expand the field. Bring people together.
We build repeatable operating systems, not one-off spectacle. Player experience, brand outcomes and floor standards must improve together.
- 01
TRUST
Transparent standards
Public rules, consistent rulings, separated funding controls and result reports create an auditable basis for trust.
- 02
EXPANSION
Designed to scale
One operating language scales from a single venue to regional circuits, multi-day finals and cross-border programs.
- 03
GATHERING
High-intensity experience
Competition, spectatorship, content and brand touchpoints become one memorable journey.
ONE OPERATING SYSTEM
One team, from the brief to the final report.
Tournament operations, brand marketing, venue and media are designed together. KPIs and ownership are agreed before launch; actionable data remains after delivery.
STRATEGY → FLOOR → REPORT
- 01
DEFINE
Define objectives & KPIs
Align audience, budget, timing, rights and success criteria in one brief.
- 02
DESIGN
Design structure & flow
Simulate format, entry journey, seat map, brand exposure and content formats.
- 03
VALIDATE
Validate compliance & delivery
Review public rules, contracts, funding separation, staffing and contingencies before launch.
- 04
DELIVER
Deliver floor & media
Direct TD, floor, dealers, registration, stage, production and partner delivery through one control tower.
- 05
MEASURE
Settle, measure & report
Turn delivery, participation, content, inquiries and follow-up actions into the next decision.
SPONSOR-FUNDED MODEL
Separate the funds. Design the outcome.
WINNABLE events are structured around corporate sponsorship, with participant payments excluded from prize funding. Legal, tax and contract review is confirmed per project.
- 01
Corporate marketing budget
Sponsorship scope follows objectives and rights.
- 02
Separated funding controls
Prize funding and operating spend are recorded by source.
- 03
Invitation-based participation
Eligibility and invitation procedures are disclosed per event.
- 04
Reporting & next design
Settlement and KPI results inform the next program.
SCALABLE FORMATS
Six formats, shaped around the brand and venue.
Every format is configured per project after objectives, venue, eligibility and approvals are confirmed.
- 01 / BRAND EVENTAVAILABLE
Branded freeroll
An invitation campaign connecting sponsorship goals with participation missions.
- 02 / VENUE SERIESAVAILABLE
Venue & regional series
Season operations linking recurring dates, shared rules and local partners.
- 03 / MULTI-DAYAVAILABLE
Day 1 & final
A progression system connecting regional qualifiers with the main stage.
- 04 / FRANCHISEAVAILABLE
Franchise championship
Turn venue participation into a brand league and championship stage.
- 05 / MEDIAAVAILABLE
Live & content package
Integrated production for live, highlights, player stories and brand assets.
- 06 / ASIA BLUEPRINTLONG-TERM VISION · SUBJECT TO AGREEMENT
Asia exchange blueprint
A long-term Seoul-led vision exploring exchange formats with Taipei, Osaka, Danang and beyond.
TRACK RECORD
The numbers come straight from the result report.
Corporate results from four 2025 own-brand events and main marketing partners are published separately from the core team’s pre-incorporation references.
Own-brand Event Players
1,822
Clash · H.EPIC · Vortex · Assemble
Total entries across the four 2025 own-brand events
Main Marketing Partners
7
7 main marketing partners (KHBS · Inseong Accounting Corporation · CHEEZEE · JACKPUB · POKER KNIGHTS · LV HOLDEM LOUNGE · J-BLUFF) · 16 sponsors to date
7 main marketing partners and 16 sponsors to date — list provided by WINNABLE as of 2026.08
Legacy references · counted separately from corporate results
540+
Legacy Tournaments
Pre-incorporation operating references by the core team — counted separately from corporate results
KRW 15.48B
Legacy Prize Operations
20-month cumulative payouts at ELIENA Hold’em Stadium — counted separately from corporate results
150K+
Legacy Visitors
Eight months of official counting — counted separately from corporate results
Pokerium lead planner · ELIENA operations director · M-TOUR head of planning · Ace TV consulting · Lee Sedol pick-up event and more — pre-incorporation references of the core team, counted separately from corporate results (26 completed · 27 confirmed).
LEADERSHIP & DELIVERY
A team fluent in operations, global business and marketing.
We present the team through delivery capability, not personal data: international operations and service, brand marketing, broadcast and content, data-led project management and tournament-standards training.
This public profile presents role-based capability and verifiable operating standards only.
TOURNAMENT
Tournament standards
Rules, rulings and floor training informed by Poker TDA Level 1 certification.
GLOBAL
Global service experience
Communication and problem-solving developed across business and service roles in Australia, the UK and Singapore.
OMNICHANNEL
Omnichannel marketing
Online-to-offline campaign experience across F&B, platforms, beauty and edtech.
MEDIA
Broadcast & content delivery
Delivery experience spanning live production, multilingual communication, filming and post-event content.
MILESTONES
Not a single event, but an accumulating operating system.
Completed
- 2025.09
CLASH OF CHAMPIONS
First official WINNABLE hold’em tournament (with K-STAR CLUB · KRW 40M GTD)
- 2025.10
THE VORTEX SERIES IN BUSAN
KRW 130M total-guarantee series under Tournament Rule v2.4
- 2025.12
ASSEMBLE IN KIMPO
Event IP ASSEMBLE · KRW 70M guaranteed freeze-out
- 2026.01–03
WINNABLE CIRCUIT ROUND 1
Circuit Round 1 at LV Hold’em Lounge and MNF Hold’em
- 2026.03
ASSEMBLE VOL.2
Second edition of the event IP · NUTS Balsan · KRW 10M guarantee
- 2026.05–07
C.C.C SEASON 4 · Operations Partner
CHEEZEE-hosted season circuit (KRW 382.5M total GTD) · WINNABLE operations partnership
- 2026.08
J-BLUFF DR-CHAMPIONSHIP Launch
WINNABLE-organized recurring championship · first scheduled for August 30
- 2026.08
WINNABLE CIRCUIT · ENTER THE CIRCUIT
High Kicker, Dangsan · KRW 3M event total guarantee · invitees
Planned
- 2026.08–12
C.C.C SEASON 5 · Operations Partner
CHEEZEE-hosted season in progress (KRW 1,415M total GTD · 30 in-scope schedule rows · 25 confirmed guaranteed events · APS and SPADE excluded) · WINNABLE operations partnership
- 2026.09
JACKPUB × WINNABLE CIRCUIT
JackPub Stadium · KRW 15M event total guarantee
CORPORATE INFORMATION
Company information
- Legal name
- WINNABLE Inc.
- CEO
- Jeonghun Bae
- Business registration
- 697-86-03498
- Address
- 11 Saechang-ro, Mapo-gu, Seoul
Ready to design the next campaign together?
Partnership inquiry